Cyber Monday is the first Monday after Black Friday. It's also the first Monday after Thanksgiving, and the biggest online retail day of the year. So, what should you do to make sure your website can handle all of the orders on this most auspicious day? Fetch More...

Tags: e-commerce | website design | email marketing | social networking | web development

When I hear an ad on the radio from one of the more "popular" email marketing companies that says, "We have easy-to-use online email templates," I just roll my eyes and think, "yeah, those email templates might be easy, if you have the right support to help you make them look good" -- which they don't.

The reason I say this, is that a long time ago, in a galaxy far, far away, I actually opened up an account with one of the "popular" email marketing companies promising easy-to-use templates and everything that goes along with it, only to find that their template structure was confusing and hard to make look good. I felt like I had to use the "Force" just to navigate through the instructions. And on top of that, I could never just pick up the phone and call a real person to answer my questions. Fetch More...

Tags: internet marketing | email marketing | e-newsletters

Social Media is like sending out invitations to a party. You or your business post "invitations" for the world to see on Facebook and Twitter asking people to join the conversation, yet no one shows up. Why?

Think of it this way. When you go to someone's party, what do you usually talk about? Most of us talk about pleasantries, work, sports, or just about anything that's interesting and the conversation develops naturally. Conversations are rarely if ever forced. And when attending a party, you never show up and start "selling" your company's products or services. If you did, chances are you won't be invited back to attend another party anytime soon. That goes for other folks at the party who witness your rude behavior. Fetch More...

Tags: social media | web development | internet marketing

One of the questions Whippet Creative is asked most often is: "how often should I redesign my website"? Although there is no one hard and fast rule, the best answer often is: "when it becomes stale and out of date".

As tempting as the cold pizza left in your fridge is to eat, after a certain period of time the crust gets hard, the pepperonis turn color, and the cheese starts to smell like an old gym shoe. This is a good analogy for a website. When new, your site is hot, juicy, and made up of the freshest content and programming available. But as time passes it can become stale, lose effectiveness and become unappetizing to visitors. Fetch More...

Tags: website design | web development | seo | search engine optimization | pizza