When I hear an ad on the radio from one of the more "popular" email marketing companies that says, "We have easy-to-use online email templates," I just roll my eyes and think, "yeah, those email templates might be easy, if you have the right support to help you make them look good" -- which they don't.

The reason I say this, is that a long time ago, in a galaxy far, far away, I actually opened up an account with one of the "popular" email marketing companies promising easy-to-use templates and everything that goes along with it, only to find that their template structure was confusing and hard to make look good. I felt like I had to use the "Force" just to navigate through the instructions. And on top of that, I could never just pick up the phone and call a real person to answer my questions. Fetch More...

Tags: internet marketing | email marketing | e-newsletters