When I hear an ad on the radio from one of the more "popular" email marketing companies that says, "We have easy-to-use online email templates," I just roll my eyes and think, "yeah, those email templates might be easy, if you have the right support to help you make them look good" -- which they don't.

The reason I say this, is that a long time ago, in a galaxy far, far away, I actually opened up an account with one of the "popular" email marketing companies promising easy-to-use templates and everything that goes along with it, only to find that their template structure was confusing and hard to make look good. I felt like I had to use the "Force" just to navigate through the instructions. And on top of that, I could never just pick up the phone and call a real person to answer my questions. Fetch More...

Tags: internet marketing | email marketing | e-newsletters

Social Media is like sending out invitations to a party. You or your business post "invitations" for the world to see on Facebook and Twitter asking people to join the conversation, yet no one shows up. Why?

Think of it this way. When you go to someone's party, what do you usually talk about? Most of us talk about pleasantries, work, sports, or just about anything that's interesting and the conversation develops naturally. Conversations are rarely if ever forced. And when attending a party, you never show up and start "selling" your company's products or services. If you did, chances are you won't be invited back to attend another party anytime soon. That goes for other folks at the party who witness your rude behavior. Fetch More...

Tags: social media | web development | internet marketing