Connection Counseling is a mental health and therapy practice in Memphis, Tennessee, offering individual, couples, and group counseling sessions. Despite having a skilled team of licensed therapists, the practice was struggling to attract new clients online and manage day-to-day operations efficiently. Their digital presence didn’t reflect the quality of care they delivered — and it was costing them.
The practice had an outdated website that was difficult to use on mobile and gave visitors no clear way to book a session or learn about services. Potential clients were landing on the site and leaving without taking any action.
On the operations side, the team was managing all incoming inquiries — phone calls, emails, and form submissions — manually, without a CRM or any automation in place. Group therapy sessions had no digital booking system, requiring back-and-forth calls to schedule. There was no email strategy to re-engage past clients, and social media posting was inconsistent or nonexistent.
• Rebuild the website on WordPress with a clear, conversion-focused design
• Set up a CRM to capture and manage all incoming client inquiries automatically
• Implement a group calendar so clients can self-book therapy sessions online
• Launch a monthly email newsletter to re-engage past clients and nurture new leads
• Automate social media publishing for consistent brand visibility
Whippet Creative built a brand-new WordPress website — mobile-first, professionally designed, and structured to convert visitors into booked clients. We then implemented GoHighLevel (GHL) as the central operations hub: all inbound calls, emails, and form submissions now flow into one organized CRM inbox, are automatically tagged, and routed to the right team member. A group calendar was set up within GHL, giving clients the ability to view available sessions and book a spot online without any back-and-forth. We configured a monthly newsletter workflow to re-engage existing clients and nurture new prospects, and connected GHL to the practice’s social accounts to automate content publishing on a consistent schedule.
• The new website gives Connection Counseling a professional online presence that builds trust immediately and drives visitors to take action
• All inbound inquiries are now captured and responded to automatically, eliminating missed leads and reducing response time to minutes
• The self-service group calendar has significantly increased group session bookings without any manual coordination from the team
• The monthly newsletter has re-engaged past clients and converted prospects who previously needed more time before booking
• Automated social media posting keeps the practice consistently visible online without consuming staff time
• The team now spends less time on admin and more time focused on client care
•Continue amplifying press mentions & awards throughout marketing channels
• Grow user-generated content and influencer partnerships
• Expand catering promotion for corporate and weekend gatherings
• Targeted ads to attract new residents and tourists
connections counseling therapy digital strategy now reflects its elevated dining experience. With strong engagement and successful lunch launch momentum, they are poised for continued growth — with Whippet Creative helping lead the way.
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