Case Study
Family-owned since 1982, January Service Company is the Mid-South’s trusted provider of vending machines, micromarkets, office coffee, water filtration, and pantry service for businesses across Memphis, Eastern Arkansas, and North Mississippi. Despite over 40 years of hands-on industry experience, the company’s outdated website wasn’t generating a single lead or meaningful visitor interaction. Whippet Creative partnered with January Service Company to rebuild their digital presence from the ground up, turning an aging online brochure into a true B2B lead generation engine.
Technology: WordPress, Elementor Pro
Service: Website Redesign, Brand Building, SEO, GSO, WordPress Maintenance, PPC
January Service Company had built a strong reputation over four decades through word of mouth and long-standing client relationships, but their website hadn’t kept pace with the business. The old site looked dated, offered no clear path for a prospective client to request information or a quote, and generated zero measurable leads or interactions month over month. For a B2B service business competing for office and campus contracts across the Mid-South, that meant losing potential customers to competitors with a stronger, more credible digital presence before a sales conversation ever started.
Beyond design, the brand itself lacked consistency and visibility. There was no cohesive brand identity tying the website, messaging, and service offerings together, and the company had virtually no presence on Google for the vending, micromarket, and breakroom service keywords their target customers were searching for. January Service Company needed a complete digital rebuild: a website built to convert, a brand that reflected their decades of credibility, and a search strategy that would actually put them in front of buyers.
Whippet Creative led a full website redesign and brand build for January Service Company, rebuilding the site on WordPress with clear service pages, stronger calls to action, and a lead capture form built directly into the experience so prospective clients could request a consultation without friction. We developed a more cohesive brand identity across the site to reflect the company’s 40-plus years of local credibility and family-owned reputation. On top of the redesign, we built out a full SEO and generative search optimization (GSO) strategy targeting the vending, micromarket, and breakroom service keywords their B2B buyers search for, supported by ongoing WordPress maintenance and PPC campaigns to keep the site secure, fast, and generating leads from both organic and paid channels.
Since launching the new site and SEO/GSO and PPC strategy, January Service Company has seen measurable, ongoing growth:
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