Case Study
Ciao Bella Italian Grill is a Memphis favorite for Italian dining, private events, and catering. When the restaurant introduced a new weekday lunch service, it needed more than an announcement. It needed people to know about it, find it on Google, and come back. Whippet Creative partnered with Ciao Bella to manage its website, social media, email marketing, and reservations, and to automate the guest communication that keeps tables full well after launch day.
Technology: WordPress, Google Business Profile, Meta Business Suite
Service: Website Management, Social Media Management, Email Marketing, Marketing Automation, Reservation Booking
Ciao Bella’s reputation was built on dinner, special occasions, and private dining. Launching lunch meant reaching a different crowd: professionals on a short break and nearby residents looking for a weekday meal. Without a focused campaign, a new lunch menu can go unnoticed for months, and a slow start can make a new service look like a mistake.
The restaurant’s online presence also needed attention. Its Google Business Profile wasn’t fully optimized for menu and lunch searches, social content wasn’t consistent enough to build momentum, and reviews needed timely responses. Ciao Bella needed a coordinated plan that would make the lunch launch visible right away and strengthen the brand across every channel.
Whippet Creative built the lunch launch around signature dishes and professional food photography, giving Ciao Bella a fresh library of branded content for social media, the website, and Google. We optimized the Google Business Profile with updated menus, keywords, and images so the restaurant showed up for lunch searches in Memphis. On the website, we kept menus, online ordering, private dining, and gift card pages current, and connected reservations through OpenTable so guests could book in a few taps. Email marketing through the Ciao Bella Club kept regulars informed about lunch, events, and specials, while automation handled follow-ups and reminders. We also responded to every guest review to show diners that the team listens.
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