Case Study
Euro Imports of Memphis has been the Mid-South’s trusted independent repair shop for European luxury and performance vehicles since 1999, servicing brands like BMW, Mercedes-Benz, Porsche, Land Rover, Jaguar, and Ferrari. With over 60 years of combined technician experience, the shop built its reputation on factory-level diagnostics and personalized service that goes beyond the typical dealership visit. Whippet Creative was brought on to manage and optimize their Google Ads account, turning ad spend into a consistent stream of qualified phone call leads.
Technology: Google Ads, Call Tracking, Landing Page Optimization
Service: Google Ads Management, PPC Optimization, Lead Generation
As an independent shop, Euro Imports of Memphis competes directly with dealership service departments that have far larger marketing budgets and built-in brand recognition. For a business like theirs, a click means little on its own, the real value is in the phone call that turns into a booked service appointment. Their account needed a strategy built specifically around driving qualified calls from Memphis-area owners of European vehicles, not just generic site traffic.
Without tight geographic targeting, call-focused campaign structure, and continuous bid optimization, ad spend on broad automotive repair keywords can get expensive fast while attracting the wrong audience, DIY searchers, out-of-area drivers, or budget shoppers who were never going to book a $1,500 repair. Euro Imports needed a PPC strategy that kept cost per lead efficient while consistently filling their service bays with real, ready-to-book customers.
Whippet Creative rebuilt and continues to actively manage Euro Imports of Memphis’ Google Ads account with a B2C lead generation focus centered on phone calls as the primary conversion event. We structured campaigns around high-intent, brand-specific keywords, BMW repair Memphis, Land Rover service Memphis, and similar terms, layered in tight geo-targeting around the Mid-South service area, and built out call extensions and click-to-call ad assets to make it effortless for a prospective customer to reach the shop directly from the search results. Ongoing PPC optimization, including negative keyword refinement, bid adjustments, and ad copy testing, keeps cost per click and cost per lead trending in the right direction month over month.
For June 2026 alone, the optimized campaign delivered:
Our Rewards & Recognitions reflect our dedication, hard work, and pursuit of excellence. Each achievement represents the trust we’ve earned, the milestones we’ve reached
