Hosted by HealthpointCapital, the Musculoskeletal New Ventures Conference (MNVC) is a premier industry event bringing together surgeons, investors, researchers, and entrepreneurs shaping the future of musculoskeletal innovation. Now in its 24th year, MNVC showcases more than 40 promising private companies each October in Memphis, Tennessee. Whippet Creative was brought on to rebuild the conference’s website and registration infrastructure to match the caliber of the event itself.
Technology: WordPress, Elementor, Gravity Forms
Service: Website Development, Membership Website Build, Form Customization, Data Migration
As a 24-year-running conference, MNVC had accumulated years of historical attendee, presenter, and sponsor data across a website that hadn’t evolved alongside the event’s growth. Registration needed to support multiple distinct attendee types, business, academic and nonprofit, presenter, and reception-only, each with different pricing and requirements, but the existing site had no clean way to manage that complexity. Attendees needed an account-based experience where they could register, and organizers needed a system that could reliably capture and organize that information behind the scenes.
On top of the functional gaps, the site’s look no longer reflected MNVC’s standing as a leading conference in its industry. Migrating years of existing data into a new system without losing historical records added another layer of risk to the project, any misstep could mean losing attendee history that mattered to the organizers and their long-standing sponsor relationships.
• Rebuild the website on WordPress with a clear, conversion-focused design
• Set up a CRM to capture and manage all incoming client inquiries automatically
• Implement a group calendar so clients can self-book therapy sessions online
• Launch a monthly email newsletter to re-engage past clients and nurture new leads
• Automate social media publishing for consistent brand visibility
Whippet Creative rebuilt the MNVC website on WordPress with a custom membership structure that allows attendees to create accounts and register directly for the conference online. We built out custom Gravity Forms to handle the multiple registration tiers, business, academic/non-profit, presenter, and reception-only, each with its own logic and pricing, replacing what had been a manual, disconnected process. Alongside the functional rebuild, we carefully migrated existing attendee and event data into the new system to preserve MNVC’s historical records, and refreshed the site’s overall look and feel to reflect the conference’s position as a premier event in the musculoskeletal industry.
•Continue amplifying press mentions & awards throughout marketing channels
• Grow user-generated content and influencer partnerships
• Expand catering promotion for corporate and weekend gatherings
• Targeted ads to attract new residents and tourists
connections counseling therapy digital strategy now reflects its elevated dining experience. With strong engagement and successful lunch launch momentum, they are poised for continued growth — with Whippet Creative helping lead the way.
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